Not just Designs & Decorating Blog

It was only recently when I received an email from Window Coverings Association of America advising me that its' Executive Director, Mark Nortman, was going for his interim leave of absence. I do not know Mark Nortman personally, but I have talked to him before, over the phone, when I first joined the WCCA. He was very gracious and he explained to me the mission and goals of WCCA and how it can help my business. Window Coverings Association of America is the only non-profit trade organization founded in 1987 serving the window coverings industry on a national level. The WCAA helps its members through educational and sales/marketing programs, and providing great opportunities in networking among members and experts in the window coverings industry. Today I received another advise from WCAA that they are moving their office to Gold River in California. It is now headed by the new Executive Director, Jenna Abbott. Jenna is currently the owner of Sew Elegant, a design firm base

Without any window covering or treatment enhancing the role it plays in transforming the aesthetics of a room into one that soothes our appeal and personal comfort, a window is just a "hole in the wall". Nowadays, one can get lost and confused in choosing the right window coverings for their windows. The window coverings industry has evolved from the time when a simple curtain that hangs on a metal wire was functional, to a five-layered drapery treatments complete with cornices, lambrequins, sheers, shades, blinds, top treatments, jabots and cascades, etc. There's also the choice of using hard or soft window treatments or incorporating both in order to achieve a certain architectural charm and character. Some may even go for the minimalist look or the modern-day metal , wood, or faux wood blinds with decorative tapes, window shades with beautiful patterns, fabrics, and textures, vinyl or wood shutters with vanes that go up to 4 1/2" to give a bette